Flash to the waist! Ah-Ga Tsai shoots a hilarious Kuso-style advertisement for adhesive patches

Reporters Zhang Xian and Chen Jia-hao / Taipei

The well-established pain relief patch, which used to be endorsed by more experienced celebrities like Su Zhu, Peng Chia-chia, and Lin Mei-hsiu in previous advertisements, has now enlisted the internet celebrity Tsai Ah-ga, known for his comedic Kuso style. The aim is to target a younger demographic. Even Tsai Ah-ga himself mentioned that there is a sense of generational inheritance, which feels quite refreshing.

On the romantic beach, embracing the heavyweight female lead, Aga tumbled head over heels, running and falling repeatedly, performing with exaggerated facial expressions, to the point of straining his waist.

Just after sprinting on the beach, he changed into a floral shirt and danced disco enthusiastically in the house. The result was the same: his whole body ached. It turns out Aga was shooting a new advertisement, endorsing pain relief patches while maintaining his comedic nature.

Aga Tsai: "It feels like a generational shift now. Young people are giving it a try (endorsing the patches), and I find it quite novel."

This statement is because, in reality, this well-established brand of pain relief patches has had its fair share of endorsers.

The leading host, Peng Cha Cha, endorsed it about 13 years ago. Lin Mei Xiu, who is currently very popular, was also chosen by the manufacturer about 8 years ago. Almost all of those chosen were relatively seasoned artists. Because the product was initially targeted at middle-aged and older demographics, commercials like "National Drama" gained widespread popularity, and even "Dragon and Lion Dances" and "Puppetry" became advertising protagonists.

With the evolution of time, advertising creativity has gradually become younger. For example, they've enlisted Taekwondo athlete Yang Shu Chun, as well as amateurs playing a married couple. This time, they've even approached internet celebrity Aga Tsai for some Kuso-style humor, aiming to solidify their middle-aged and older customer base while also trying to capture the younger consumer demographic.

This news excerpt is from SET News, January 24, 2014.