Blue-Green Reconciliation: Bridging Generational Divides

As the year-end six-in-one elections heat up, pharmaceutical companies have creatively produced adhesive ads. A Taiwanese pain relief brand's advertisement incorporates current affairs, featuring amateur actors impersonating political figures and celebrities, depicting scenarios of political reconciliation and familial breakthroughs.

The company stated that their product specializes in relieving "long-accumulated pain." By integrating current events and having non-professional actors portray well-known figures from the political and entertainment spheres, set against the backdrop of Taiwan's nationwide craze for long-distance running, the ad illustrates the protagonists encountering long-standing pains in their minds during the course of the run (including joint pain, old injuries, arthritis, and sciatic pain). This highlights the product's characteristic of "alleviating old injuries, naturally and effectively."

This initiative not only aligns with the company's longstanding sponsorship of Taiwan's mass marathons but also aims to elicit a smile from the audience amidst the seriousness and tension of the election season.